Vision and Mission

Who We Are
NGRA is a nationwide coalition of grape and grape products sectors representing grape growers, processors, wineries, and representatives of academic institutions and cooperative extension organizations committed to improving the grape industries through coordinated research priorities. NGRA gains strength by building upon the expertise, experience, commitment and collaboration of our members.

Our Vision
The U.S. grape and wine industries lead the world in sustainability, value and quality. We strive to advance research that drives ever greater industry performance and positive economic impact.

Our Mission
Drive research to maximize productivity, sustainability and competitiveness of the U.S. grape industries. Leadership and funding will be provided through creative public-private partnerships among government, academic, nonprofit and private sector partners accountable for research, development and adoption of business, environmental and socially responsible best practices in the American grape and wine industry.

To achieve our mission, NGRA created an integrated plan for research and development for grape growers, processors and wineries. Our theme areas of research are:

  • Natural Resources and Environment
  • Integrated Vineyard Production Systems
  • Genetics and Grapevine Improvement
  • Extension and Outreach

Click to learn more about our research initiatives.